April 2012 Market Report

Paragon Real Estate Group
Paragon Real Estate Group
Markets Can Turn With A Vengeance
April 2012 San Francisco Update

Several times in the past 30 years, the San Francisco real estate market has turned up or down very quickly and very dramatically: in the mid-eighties - up; early nineties - down; 1996 - up (and up and up, except for the dotcom hiccup); 2008 - way down; and now we believe another dramatic turn up has begun.

By virtually every statistical measure of supply and demand, the city's market is experiencing major acceleration. Multiple-offer, competitive-bidding situations have hit levels not seen in many years and this is putting strong upward pressure on values in many of San Francisco's neighborhoods. The more affluent areas of the city - never much impacted by distress sales and now highly sought after by buyers - are leading the recovery.

We know this runs contrary to the Case-Shiller Index, but the city, and especially its higher-end segments, make up only a very small part of the Case-Shiller 5-county SF Metro Area, and currently the Index does not reflect the city's market conditions and trends.

A new war or financial crisis might derail the upturn, but absent such an event, and considering the city's improving economic conditions, we expect it will continue.


Two thirds of the city's home sales now average a sales price over the original list price. The competition between motivated buyers has heated up enormously.

SF is now seeing the highest percentages of listings accepting offers in memory. For all property types. TICs have made a particularly dramatic turnaround recently, probably due to the severe shortage of new and resale condos available to purchase.

The lowest ratio of expired and withdrawn listings - i.e. homes that do not sell, typically due to being perceived as overpriced - in many years.

The lowest Months Supply of Inventory (MSI) readings in memory. For all property types.

An incredibly low level of properties available to purchase. Right now, properties are actually selling more quickly than new listings are coming on market.

Average Days on Market have crashed for all property types. A substantial percentage of listings is selling virtually immediately upon coming on market (i.e. within 7-10 days).

We're starting to see upward movement in values in some San Francisco neighborhoods, especially those most popular with affluent high-tech buyers. Remember that market demand may take a while to translate into changes in values, and that different city neighborhoods are recovering at different speeds. San Francisco's market is definitely recovering much more quickly than most other areas of the Bay Area, state and country.

The luxury home market is also seeing significant increases in demand and upward pressure on values.

The number of distress home listings is markedly decreasing (and, in any case, they are generally clustered in the less affluent neighborhoods and in the lower price ranges). If the recovery continues, fewer and fewer homes will require transfer as distress sales.

In case you missed it, here is a chart from our recent analysis of San Francisco demographics. To see the entire report, click on the "SF Demographics" link in the footer.

All data herein is from sources deemed reliable but may contain errors, and is subject to revision.April 2012 © Paragon Real Estate Group

January 2012 Market Report


Paragon Real Estate Group

Paragon Real Estate Group
Real Estate Cycles and Turning Points
January 2012 Update
Statistics are generalities that may fluctuate for a number of reasons. All data herein is from sources deemed reliable but may contain errors and omissions and is subject to revision. These charts do not include sales not reported to MLS, such as occur in some new-development projects. How any statistic relates to the value of any specific property is unknown without further analysis.
2011 Unit Sales The number of sales as reported to MLS climbed about 7% in 2011 from 2010, bouncing back from the trough of 2009, though still far below the peak years. All SF property types saw increases in sales. However, if inventory had not been so drastically low all year long, the increase in unit sales would certainly have been much greater. Paragon Real Estate Group

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S&P Case-Shiller Home Price Index If Case-Shiller did an Index just for the city of San Francisco itself, instead of the 5-county “Metro Area,” we believe it would indicate a significantly greater recovery than indicated in this chart. San Francisco is strongly outperforming the markets in the other counties included in their local Index. (And SF itself only makes up a small percentage of that Index.) For a more detailed explanation of the S&P Case-Shiller Index: Case-Shiller Deciphered Paragon Real Estate Group

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Average Dollar per Square Foot Values Looking at the last 6 quarters, we see a very gradual increase from mid- 2010 of average-dollar-per-square-foot values for SF houses of $750,000 and above, except for the hiccup which occurred during the 3rd quarter of 2011 when the European debt crisis and the U.S. debt limit boondoggle greatly increased financial anxieties. The latest quarter saw the highest value, by a tad, since 2008. This chart also shows how the market is divided between the lower-priced housing segment (for SF) hard hit by distress sales and the mid-to-high priced segment which has been little affected by distress sales. Remember that quarterly fluctuations of average and median figures are not particularly meaningful – what are important are consistent longer term trends. Paragon Real Estate Group

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Percentage of Listings Accepting Offers The main 3 residential property types in the city have been hitting their highest percentages in recent memory for listings going into contract (accepting offers). This is a very clear graphic of the dynamic of very strong buyer demand meeting a very low inventory of homes available to purchase. The dip in the third quarter was, as mentioned, probably due to the burst of financial markets anxieties that occurred over the summer. Paragon Real Estate Group

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Sales Price to Original List Price This chart shows the enormous difference that proper pricing, preparation and marketing make in achieving the highest sales price in the lowest amount of time. Most of the homes that do sell actually accept offers relatively quickly at very close to, or even a little over, the list price. About half as many sell after price reductions, with big discounts on list price and large delays in closing the sale. And then, even in a market of strong buyer demand, about a third of listings expire or are withdrawn without selling, typically due to being perceived as overpriced. Paragon Real Estate Group

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Months Supply of Inventory (MSI) MSI measures how long it would take to sell the entire inventory of homes currently for sale, at existing market-activity rates. The lower the MSI, the stronger the demand as compared to supply: We don’t recall ever seeing overall MSI rates this low. As a comparison, the MSI in the United States as a whole right now is 7 months. In certain SF market segments, the MSI is down to 1.5 months or lower. In the 4th quarter, there was a story of one listing, admitted egregiously underpriced, receiving 26 offers – which gives an idea of the level of unsatisfied demand in some neighborhoods. Paragon Real Estate Group

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Number of Homes for Sale This chart tracks the number of homes listed as available on MLS on the last day of each month. It is true that inventory always plunges during the holidays and then starts to recover in January, but throughout 2011 the number of homes available to purchase in any given month has been far below the levels of previous years. And if one factors in the huge decline over the last few years in new-development condos on the market, it looks even worse. Inadequate to buyer demand, this has led to an increase in multiple offers and buyer stress -- and increasing values in some of the city’s neighborhoods. Paragon Real Estate Group

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SF Luxury Home Sales in 2011 Homes selling for $1,500,000 and above make up about 10% of San Francisco’s sales and this is a snapshot of where they occurred by neighborhood and property type. For houses, the biggest prices still come in the Pacific/ Presidio Heights area, where one mansion on Broadway sold for $29,500,000. For condos, the highest dollar-per-square-foot figures are found in Russian Hill and South Beach for luxury units with astounding views: a penthouse in the St. Regis in South Beach/ Yerba Buena sold for $28,000,000. But in number of sales, the central Noe Valley/ Castro/ Cole Valley district has grown immensely over the past 10 years and is now firmly established for a particular type of affluent buyer, many of whom want easier access to Silicon Valley. Paragon Real Estate Group

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SF Distress Home Sales As a percentage of sales, distress home sales peaked in January 2011; overall, they made up about 20% of total unit sales last year, but were largely clustered in certain neighborhoods, often in the less affluent areas of the city, and in the lower price ranges. To a large degree, they have not impacted values in many of the city’s more affluent central and northern districts. As seen here, the number of such listings has been markedly declining in 2011. Compared to other areas of the Bay Area, state and country, SF has been relatively unaffected by foreclosures, and so far the much dreaded “shadow inventory” of foreclosed-upon home listings has never arrived in the city. Paragon Real Estate Group

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SF Home Sales by Price Range The largest percentage of SF home sales occurs in the $500,000 to $750,000 range. One of the biggest changes over the past few years has been the enormous growth in unit sales in the under-$500,000 price segment, much of which has been driven by distress sales. Even from 2010 to 2011, the lower end price segment has increased as a percentage of sales – and this continues to impact overall median sales price, which is simply that price at which half the homes sold for more and half for less. Paragon Real Estate Group

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Average Days on Market (DOM) This chart shows the large difference in how long it takes to sell distress homes as compared to regular homes (about a month longer); the effect that pricing, preparing and marketing the home correctly can make in days on market (over two months); and the different speeds of sale for the 3 main residential property types. (Distress sales are not broken out for TICs, because they have been relatively unaffected by foreclosures.) General appeal homes that are effectively priced, presented and marketed often receive offers within 2-3 weeks of coming on market. Paragon Real Estate Group

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How Buyers Find the Homes They Purchase A simple graphic of how things have changed in real estate buying and marketing in the past 10 years. An effective marketing plan has to include very comprehensive components of high-quality online marketing and broker-to-broker marketing – this is what reaches by far the most buyers. Professionally taken real estate photos are now an absolute necessity since they are how most buyers and agents will first see and evaluate your home. (All Paragon listings are photographed by professional real estate photographers.) Effective neighborhood marketing and open houses come next. The value of print advertising in newspapers and real estate magazines has become negligible. Paragon Real Estate Group

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Mortgage Interest Rates Between the decline in prices since 2007-2008 and the decline in interest rates, the monthly cost of owning the same home has generally declined 30-40% in San Francisco over the past 4-5 years. (Chart below is from Bankrate.com.) Conversely, SF apartment rents have been increasing lately (especially due to the growth of high-tech employment). One of the standard ways economists evaluate whether a real estate market is correctly priced or not is by comparing the cost of renting vs. the cost of owning the same home. This equation has gone through a huge change since 2008. Paragon Real Estate Group

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************************** “There are three kinds of lies: lies, damned lies and statistics.” Benjamin Disraeli 


Statistics without informed context are usually worthless, easily manipulated and often misleading. One can make virtually any case -- positive or negative -- by choosing a single average or median statistic relating to a short period of time and a small data set, and then cherry picking what you’re comparing today’s data to (last month, last year, or the peak of the market). Conversely, too large a data set may be misleading: the overall national trend may misrepresent California’s, and the state’s can be different from the Bay Area’s, the Bay Area’s from the city’s, and within San Francisco itself, distinct neighborhoods are often different markets going in significantly different directions. In particular, absent some huge economic event, such as the September 2008 financial markets meltdown, monthly fluctuations in median home sales prices are usually meaningless. Median prices often fluctuate up and down within a 5 to 10% range from one month to the next, even in stable markets.

One can only be sure market values are trending up or down if that trend is consistent over the longer term, minimally 4 to 6 months. Any definitive trend in prices and values should also be reflected in other market statistics such as average dollar per square foot, days on market, months’ supply of inventory, percentage of listings accepting offers, percentage of distress sales, and so on.

When assessing market changes calculated by computerized algorithms using very general data sets – such as Case Shiller’s or Zillow’s -- one should be clear on the details. For example, the Case Shiller Index for “San Francisco” reflects an analysis of a “metro area” comprising 5 counties with wildly varying markets (Pinole to Pacific Heights). And for the city of San Francisco, one should look at the Case-Shiller “High Tier” price Index, not the general Index. It also makes sense to assume a sensible margin in error. As an egregious example, Zillow’s property valuations usually build in a 10-25% margin of error on either side of their “Zestimate” of value. A 1-3% value change indicated by the Case Shiller overall home Index for the SF metro area, then applied by a commentator to condo values in SOMA or house values in the Marina, should be taken with a grain of salt.

Always look for consistent, longer term trends across a wide range of market quantifying statistics.

MEDIAN SALES PRICE is that price at which half the sales occur for more and half for less. It can be, and often is, affected by other factors besides changes in market values, such as short-term or seasonal changes in inventory or buying trends. The median sales price for homes (in all their infinite variety) is not like the price for a share of stock (all the same), and monthly fluctuations in median price are generally meaningless. If market values are truly changing, the median price will consistently rise or sink over a longer term than just 2 or 3 months, and also be supported by other supply and demand statistical trends.

AVERAGE SALES PRICE is calculated by adding up all the sales prices and dividing by the number of sales. It is different from median sales price, but like medians, averages can be affected by other factors besides changes in value, such as fluctuations in average unit size. Averages may also be distorted by a few sales that are abnormally high or low, especially when the number of sales is low. Average sales prices are usually higher than median sales prices.

DAYS ON MARKET (DOM) are the number of days between a listing going on market and accepting an offer. The lower the average days on market figure, typically the stronger the buyer demand and the hotter the market. Note that this statistic is distorted by distress sales, which often have a very high DOM, by that minority percentage of listings that sell after multiple price reductions, and by deals that fall through after offer acceptance (the listings come back on market, but the DOM clock keeping ticking). Appealing, well-priced new listings often accept offers within 7 to 14 days of coming on market.

MONTHS SUPPLY OF INVENTORY (MSI) reflects the number of months it would take to sell the existing inventory of homes for sale at current market conditions. The lower the MSI, the stronger the demand as compared to the supply and the hotter the market. Typically, below 3-4 months of inventory is considered a "Seller's market", 4-6 months a relatively balanced market, and above 6 months, a "Buyer's market."

DOLLAR PER SQUARE FOOT ($/sqft) is based upon the home’s interior living space and does not include garages, unfinished attics and basements, rooms built without permit, lot size, or patios and decks -- though all these can still add value to a home. These figures are usually derived from appraisals or tax records, but are sometimes unreliable or unreported altogether. Generally speaking, about 60-80% of listings report square footage and dollar per square foot averages are calculated on these listings alone. All things being equal, a house will sell for a higher dollar per square foot than a condo (due to land value), a condo higher than a TIC (quality of title), and a TIC higher than a multi-unit building (quality of use). Everything being equal, a smaller home will sell for a higher $/sqft than a larger one. (However, things are rarely equal in real estate.) There are often surprisingly wide variations of value within neighborhoods and averages may be distorted by one or two sales substantially higher or lower than the norm, especially when the total number of sales is small. Location, condition, amenities, parking, views, lot size & outdoor space all affect $/sqft home values. Typically, the highest dollar per square foot figures in San Francisco are achieved by penthouse condos with utterly spectacular views in prestige buildings.


District 1: Sea Cliff, Lake Street, Richmond (Inner, Central, Outer), Jordan Park/Laurel Heights, Lone Mountain

District 2: Sunset & Parkside (Inner, Central, Outer), Golden Gate Heights

District 3: Lake Shore, Lakeside, Merced Manor, Merced Heights, Ingleside, Ingleside Heights, Oceanview

District 4: St. Francis Wood, Forest Hill, West Portal, Forest Knolls, Diamond Heights, Midtown Terrace, Miraloma Park, Sunnyside, Balboa Terrace, Ingleside Terrace, Mt. Davidson Manor, Sherwood Forest, Monterey Heights, Westwood Highlands

District 5: Noe Valley, Eureka Valley (Castro, Liberty Hill), Cole Valley, Glen Park, Corona Heights, Clarendon Heights, Ashbury Heights, Buena Vista Park, Haight Ashbury, Duboce Triangle, Twin Peaks, Mission Dolores, Parnassus Heights

District 6: Hayes Valley, North of Panhandle (NOPA), Alamo Square, Western Addition, Anza Vista, Lower Pacific Heights

District 7: Pacific Heights, Presidio Heights, Cow Hollow, Marina

District 8: Russian Hill, Nob Hill, Telegraph Hill, North Beach, Financial District, North Waterfront, Downtown, Van Ness/ Civic Center, Tenderloin

District 9: SoMa, South Beach, Mission Bay, Potrero Hill, Dogpatch, Bernal Heights, Inner Mission, Yerba Buena

District 10: Bayview, Bayview Heights, Excelsior, Portola, Visitacion Valley, Silver Terrace, Mission Terrace, Crocker Amazon, Outer Mission

Some Realtor districts contain neighborhoods that are relatively homogeneous in general home values, such as districts 5 and 7, and others contain neighborhoods of wildly different values, such as district 8 which includes both Russian Hill and the Tenderloin.

Contact us anytime for assistance, information and resources regarding living in San Francisco.
Paragon Real Estate Group (415)738-7000 | (415)565-0500 | www.paragon-re.com

What's an MSI and Why Does it Matter When Selling in San Francisco?

What's an MSI and Why Does it Matter When Selling in San Franicsco?

MSI  or Months' Supply of Inventory- How long it would take for all the home's on the market right now if nothing new came on the market.

To calculate, you take the number of homes sold in the last 12 months and divide it by 12.  This is the average number of sales per month.  You then take the current number of homes listed and divide it by that average and that gives you the number of months it will take to sell the current inventory or...the MSI.

The lower the MSI, the faster homes are selling. MSI's below 3-4 month's indicate a seller's market.  Above 6 months indicates a buyer's market

Okay. Great. What does this have to do with selling your home in San Francisco?

I'm glad you asked!

MSI graph

2.7, Whoa, that's low!!!

MSI in San Francisco is as low as it has been in years, reflecting motivated buyers snapping up homes in a low-inventory environment.  If we just look at Single Family Houses on market, MSI is lower still, and in some hot neighborhoods, MSI is under 2 months of inventory, which is considered very, very low.

Are you thinking of Selling?

Let me Help!